RUN OF is the sneaker brand of Boemos S.p.A. - Industria Calzature, an Italian company founded in 1991 in Fucecchio, in the province of Florence, within the renowned Tuscan leather district. It is a setting where artisanal tradition, innovation, and the “Made in Italy” manufacturing culture have come together for generations in the production of footwear.

RUN OF is born from the will to build an indipendent style without definitions, capable to bring each individual to feel free to be. In the routine of life, dressing Runarchy is about looking for something new everyday, challenging our brain to grasp new stimuli with the purpose to learn more and evolve.

The call raised by the ‘Runarchy Attitude’ is a provocative statement to overcome all the prejudices, cliches, taboos and stereotypes that unconsciously constrain our mind within boundaries that have to be pulled down. Being Runarchy means to be able to absorb what we experience without filters, to see through things and situations with an open eye.

From this precept, the shoes of Run Of were originated.